Building Solutions That Customers Need
Feasible solutions that are founded in customer feedback
After completing Adlius’ Analyze phase, Eric found himself with a clearer understanding of his business’s financial health, product performance, and the areas that needed improvement. But the path forward wasn’t immediately clear. Eric had identified several problems, but now he was faced with the critical decision of which ones to tackle first. How could he turn these insights into actionable steps? How could he prioritize solutions that would lead to the biggest impact on his business growth?
Eric’s Dilemma: The Need for a Solutions Roadmap
After completing Adlius’ Analyze phase, Eric found himself with a clearer understanding of his business’s financial health, product performance, and the areas that needed improvement. But the path forward wasn’t immediately clear. Eric had identified several problems, but now he was faced with the critical decision of which ones to tackle first. How could he turn these insights into actionable steps? How could he prioritize solutions that would lead to the biggest impact on his business growth?
That’s where the Optimize Phase came in.
The Optimize Phase: Narrowing Focus for Maximum Impact

Eric had a lot on his plate. He had a list of challenges, but now he had to decide which ones would deliver the most substantial benefits if addressed. He needed clarity on how to choose the problems that would give him the greatest return on investment and move the business forward. The Optimize phase promised to help him focus on the top issues through a structured process.
The Solutions Analysis Workshop stood out to Eric. He understood that by scoring and prioritizing the challenges, he could align his efforts with the most critical issues affecting his business. The idea of having a framework to evaluate the severity, urgency, and feasibility of each problem appealed to him, but he wondered: would this help him see which problems were worth solving now, versus those that could wait?
Adlius Insight
The Solutions Analysis Workshop ensures businesses focus on the problems that will create the highest impact. By scoring each issue on impact, urgency, and feasibility, companies can prioritize efforts for immediate results and long-term success.
Prioritizing the Right Problems: A Strategic Approach
Eric had gathered a lot of feedback from the Analyze phase. He had lists of customer complaints, operational inefficiencies, and product weaknesses. But the real challenge was determining which problems should be solved first. Should he tackle the issues that were affecting his bottom line immediately or focus on the ones that, while impactful, required more resources?
The Optimize phase offered a framework for evaluating these problems. Eric could use customer data and internal feedback to prioritize which issues had the most potential for a high return. Would this method give him the clarity he needed to focus his team’s efforts on the right issues?
Adlius Insight
By clearly defining and scoring each problem, the Optimize phase helps businesses narrow down the most impactful issues. This ensures that companies focus on solving problems that will drive the most significant return on investment, without spreading their resources too thin.
Opportunity Assessment: Getting Clarity on ROI

As Eric evaluated his options, the Opportunity Assessment was another part of the Optimize phase that caught his attention. He needed a concrete way to understand how solving each problem would impact his business. Would addressing the usability issue in the onboarding process lead to increased customer retention? Or would it be more beneficial to focus on product features that would attract new customers?
Eric thought about the data-driven approach that Adlius used. He liked the idea of understanding not just the immediate impact of solving a problem, but also its longer-term business implications. Would this assessment give him a clearer picture of the ROI for each potential solution?
Adlius Insight
The Opportunity Assessment helps businesses evaluate the ROI of solving each problem. By analyzing the business metrics impacted by these challenges, companies can ensure they focus on solutions that will drive measurable improvements in both the short and long term.
The Solution Design Workshop: Turning Problems Into Solutions
Eric was intrigued by the Solution Design Workshop but had some reservations. The workshop promised to help him rapidly generate and evaluate solutions for his most pressing issues. He liked the idea of bringing his team together to brainstorm ideas, but he wondered how practical this would be. Would the workshop really result in solutions that were both feasible and impactful for his business?
The fact that the session would involve input from various stakeholders in the company—sales, product, customer support—seemed valuable to Eric. But he wondered if the process could really help narrow down the ideas quickly and ensure that the team wasn’t just adding more work to their plate without addressing core issues.
Adlius Insight
The Solution Design Workshop equips businesses with a collaborative environment to generate, prioritize, and refine solutions that are both practical and impactful. This approach ensures that the solutions chosen align with the company’s strategic goals and resource constraints.
Action Plan: A Clear Roadmap for Success
Once Eric understood the potential solutions, the next step was to decide on how to implement them. The idea of having a 30-60-90 day roadmap was appealing. Eric wanted a clear action plan, but he questioned whether the roadmap would be detailed enough to guide his team through the necessary changes. Would it provide a clear sense of ownership, accountability, and timelines for each solution?
The idea of having a step-by-step guide with clear milestones and responsibilities seemed like exactly what he needed. It would provide direction and allow his team to track progress, but he was concerned about the time and effort required to make sure the plan was executed effectively.
Adlius Insight
Adlius Insight: The Action Plan creates a roadmap with clear ownership, timelines, and KPIs, ensuring that businesses can execute their solutions with precision. This structure helps teams stay aligned, accountable, and focused on achieving measurable results.
The Outcome: A Path to Growth

Eric now had a clear view of how the Optimize phase could help his business. The structure and clarity provided by Adlius’ approach addressed many of the concerns he had about trying to prioritize and implement changes on his own. He was no longer overwhelmed by the complexity of his business challenges; the Optimize phase gave him the tools to focus on the right problems and take actionable steps toward solutions.
With a clear roadmap in place, Eric could see how solving the most pressing issues would help him drive growth and efficiency in his business. The Optimize phase had the potential to provide him with the focus, clarity, and direction he needed to move forward with confidence.
In the next article, we take a look at how Eric takes everything from the Analyze and Optimize Phases and puts it into action. Explore how Eric starts to implement the solutions to get his business growing fast.
Optimize Solutions That Work
Explore how the Optimize phase can help you design a clear, actionable roadmap that leads to growth and success. Start the conversation today, book a 30-minute call with our team today.