Helping business owners turn strategy into action and action into growth.

Adlius was founded in Waterloo, Ontario, Canada—a city known for its innovation, entrepreneurship, and a thriving business ecosystem. Many companies here have scaled to incredible success, but we’ve also seen businesses struggle to break through the next stage of growth.
Too many founders hit a growth ceiling—overwhelmed by competing priorities, frustrated by slow revenue, or stuck trying to make decisions without clear data. Traditional consultants hand over a report; we work alongside you to make real change happen.
While we’re proud to be part of Waterloo’s business community, our work extends coast to coast to coast, helping businesses across Canada navigate challenges, seize opportunities, and scale with confidence.
Meet the Experts Who Turn Strategy into Action
We measure our success by yours.
Get to know the people dedicated to making your business thrive.

Alex D'Alton
Managing Partner - Strategy
“I’ve been in your shoes—building, struggling, adapting, and figuring out what actually works. I know how frustrating it is to feel stuck when you know there’s more potential to unlock. My only job is to bring clarity, focus, and execution to help you move forward with confidence. Let’s build something great—together.”
Alex is an entrepreneur and business strategist who thrives on helping businesses push past roadblocks and unlock real growth. With over a decade of leadership experience, he’s worked across technology,
e-commerce, automotive, defence, aerospace, public, education, and not-for-profit sectors, always with a focus on execution and impact.
Previously, Alex advised executives as a Senior Technology Consultant at Ernst & Young (EY), tackling complex business challenges and turning strategy into action. As a founder himself, he built and successfully sold an e-commerce business, learning firsthand what it takes to scale, adapt, and win in competitive markets.
He holds a Master of Business, Entrepreneurship, and Technology (MBET) and a Bachelor’s in Legal and Management Studies from the University of Waterloo.

Andrew Smedley
Partner - Product Management
“The best businesses don’t just sell products—they solve real problems. I’ve spent my career building solutions that work because they start with the customer. When companies listen deeply—really listen—they unlock opportunities that drive real growth. I’ve seen it firsthand, and I know the impact it can have. Every great product starts with understanding—let’s make sure yours does too.”
Andrew is a product strategist and engineer who thrives on turning complex problems into simple, effective solutions. With over 20 years of experience across technology, transportation, security, artificial intelligence, and software industries, he’s helped businesses build products that don’t just work—but truly solve customer problems.
Previously, Andrew led engineering and product teams specializing in AI, computer vision, and software development. His expertise spans hardware, mobile, and enterprise solutions, and he’s been behind innovative launches like edge AI traffic monitoring, third-party security integrations, and kiosk software that transformed the customer experience.
He holds a Master of Business, Entrepreneurship, and Technology (MBET) from the University of Waterlooand a Bachelor of Engineering in Software Engineering from Lakehead University.
Let's Grow Your Business - Together.
You know where you want to go. We have the strategy, execution, and expertise to get you there.
Contact One Of Our Experts Today
Get started with a FREE 30-minute call on us!